Flexible packaging is a term many people are not familiar with but yet use every day. It includes any packaging solution that is flexible and can mold to the product it contains. This includes packets, tubes, bags, bubble wraps, shrink sleeves, and much more. Flexible packaging is typically made from materials such as polyethylene, polyester, and polyvinyl chloride. There are a number of reasons why you may want to make use of flexible packaging. Here are some of the benefits to this packaging option that set it apart from other packing options.
It’s Lightweight
One of the biggest benefits from this type of packaging is that it’s very lightweight. The materials used in flexible packaging weigh very little and can be used to replace heavier containers. Your customers can toss your products in their bags, purses, or even pockets without adding any substantial weight. This also makes it easier to carry around multiple products at once.
It’s Great for Branding
When you put your products in plastic or glass bottles, you can’t necessarily cover every inch with a label. This may not sound like a problem, but it does result in the loss of valuable branding and marketing space. Flexible packages don’t have this issue. You can design every centimeter to your liking. This lets you make the most out of the packing design. You can use the colors you want, add as many graphics as will fit, and place your logos and other brand-recognizable features any place on the package. There are no limitations to color, design, or anything else. You can even add QR codes and social media info to help build up your online presence.
They Are Better for the Environment
Flexible packaging is actually better for the environment than traditional packaging for a few reasons. First, it doesn’t require as many natural resources to manufacture. Second, the manufacturing process produces less carbon dioxide than other processes. Because these flexible packages can be packed tighter together, more of them can be transported at once. This translated into the need for fewer trucks, decreasing the amount of fuel emissions generated.
They Are Eye-Catching
Customers take note of products that stand out and look different from others on the shelf. Flexible packaging can be used to create a unique size, shape, or design. It helps you stand out from other products in ways that even adding unique industrial labels won’t. This is especially true if you make use of flexible packaging in an industry where most of your competitors still use cardboard, glass, or plastic.
It’s What Customers Want
Customers today see the value in flexible packaging and its many benefits to them. These packages are more than just lightweight and easy to take with them. They can be resealed, which allows customers to use a portion of the contents as needed instead of using everything in the package at once. The materials used are refrigerator and microwave-safe, making it a good option for drinks and food. If you’re looking for a way of getting your product noticed and making your customers happy, consider what flexible packaging can do for you. It can be used in many industries, so it may be the ideal solution for your needs.